Sales Mastery & Negotiation Skills

This course is designed to build a complete, end-to-end resale transaction skillset for real estate professionals—starting from generating and qualifying buyer/seller leads, moving into structured client communication and viewing preparation, then strengthening trust through compliance and strong market knowledge, and finally mastering negotiation and closing to secure deals with confidence.

Participants will learn a practical system they can apply immediately: what to say, what to ask, how to control the process, how to handle objections, and how to close while protecting both the client’s interests and the agent’s commission.

Course Outline (Modules Flow)

Lead Generation & Pipeline Building (Buyer & Seller)

• Creating a consistent lead engine for resale (buyers + sellers) and building a balanced pipeline.
• Setting daily/weekly activity targets that translate into appointments and transactions. Organizing leads into segments and follow-up stages to avoid losing opportunities.

Qualification & Deal Readiness (Fast Filtering System)

• Buyer qualification: budget reality, financing readiness, timeline, purpose (end-user vs investor), area/unit criteria, decision-makers.
• Seller qualification: motivation, urgency, pricing expectations, documentation readiness, exclusivity potential, property condition.
• Lead scoring (hot/warm/cold) and defining “next step rules” for every lead interaction.

First Client Call Mastery (Scripts + Call Control)

• First-call structure: opening, credibility, needs discovery, qualification, value positioning, next action.
• Scripts for buyers and sellers that reduce “just browsing” and convert to meetings/viewings/valuation visits.
• Handling common first-call objections (WhatsApp-only, no time, comparing agents, unrealistic budget/price).

Viewing Preparation as a Sales Meeting (Not a Tour)

• Pre-viewing confirmation: decision makers, budget, must-haves, financing status, and viewing objective.
• Viewing agenda design, route planning, and “options strategy” (primary + backup units to guide decision-making).
• Professional expectation-setting before the viewing and structured post-viewing follow-up.

Trust Building Through Compliance & Market Knowledge

• Trust pillars: transparency, accuracy, documentation discipline, ethical guidance, and consistent follow-up.
• Compliance practices that protect all parties and reduce disputes (scope, fees, disclosures, documentation checks).
• Using market knowledge to build authority: pricing logic, comps, supply/demand signals, and real-time area insights.
• Managing client expectations early to prevent later objections.

Negotiation in Resale Transactions (Practical Deal Scenarios)

• Negotiation framework for resale: preparing the negotiation file, setting anchors, controlling concessions, and protecting value.
• Handling price objections with evidence-based responses (comps, unit condition, time-on-market, urgency).
• Managing multiple offer scenarios: setting rules, protecting buyer trust, and maximizing seller outcomes ethically.
• Aligning buyer-seller expectations: bridging gaps in price, timeline, conditions, and payment/financing terms.

Closing Strategies to Secure the Deal

• Closing psychology: creating commitment, removing friction, and securing “yes” without pressure tactics.
• Closing tools: summarizing value, confirming terms, trial closes, and decision checkpoints.
• Risk control before closing: documentation readiness, payment terms clarity, and timeline confirmation.
• Final steps: confirmation scripts, next actions, and safeguarding commission and client satisfaction.